So when atheists applied to have the slogan “There’s probably no God. Now stop worrying and enjoy your life” put on buses, the Christian right responded by insisting that this was false advertising because it asserts a claim that cannot be substantiated. You’ll note that the atheists chose to use the qualifier “probably”. The Advertising standards authority thankfully agreed that with the probably in there the atheist ad is just fine. So how do the Christian right respond? Why, with adverts of their own. How do these ads stand up to the yardstick they insisted be applied to the atheist ads? They don’t. You’ll see no “probably” in the Christian ad. They make no bones about making a direct statement that is physically impossible to back up. If you believe that there is no evidence to say that there is “probably no God”, you can’t possibly also believe there is evidence that there is “definitely a God”, yet that’s exactly what the Christian ads say:

There definitely is a God. So join the Christian Party and enjoy your life.

Now, it’s important to stress that the organisation which filed the complaint against the atheist bus slogan is not the same organisation that is paying to have the above ad put on buses. It was Christian Voice which objected to the atheist add, and it’s the Christian Party which is paying for the above ad. Now, the question has to be, will Christian Voice lodge a complaint against the Christian Party ad? Or are they happy with a double-standard if it’s a pro-Christian double-standard?

Mind you, I have a feeling this could turn into a fantastic own goal! With this ad out there, there is no no way an appeal can be lodged against an atheist ad that omits the word “probably”. If I were running the Atheist Bus campaign, I know what I’d be doing next :)