Have to agree that this event was very incremental in nature. No major changes; basically tweaks to various products that are fairly mature.

The economy is soft so a trail blazing product would likely not translate into as significant bump in sales as it would have a couple of years ago.

Apple needs to come out with a real "one more thing" in 2010 to keep their advantage. Otherwise, they run the risk of becoming like Sony - no longer at the top of their game.