From what I've read in the past, apple always wanted to go DRM free. Everyone has wanted to go DRM free.

What this really seems to be is that a music company has finally gone DRM free. That's one of the four music companies (from what I've read). Hopefully the other three will follow suit and then hopefully after a few years the price difference will be gone (in favour of the cheaper price).

That's a lot to hold out hope for though.